Marketing Performance — Last Year vs Recent 3 Months
live
Hero bar shows last-year monthly avg vs the recent 3 months. Dotted area covers the running visitors-to-MQL flow. Traffic sources radial breaks down where the new spend originated.
Sources: Inline data · refreshed: 4/27/2026, 11:59:26 AM
Last Year P/L
$-25.0K
-5%
vs prior period
Annual Cost Base
$500.0K
Recent 3-mo Avg
$70.0K
+20%
vs prior period
Net Margin (recent)
18.4%
+7.2pp
vs prior period
Revenue vs Cost (monthly avg)
11:59:26 AM
Visitors → MQL → Closed (12-week running)
11:59:26 AM
Traffic Sources
11:59:26 AM
Organic Search
44.1%18,420
Direct
23.0%9,610
Paid Social
17.6%7,340
Email
10.2%4,280
Referral
5.1%2,150
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